Brands don’t arrive fully formed.

They enter the mind slowly — a blurb in a magazine, a passing mention from a friend.

A line like that (not mine) is what sparked the beginning of VALTARI.

Around this time last year, I had an itch — the itch to start something of my own.

Not to show off.

Not out of ego.

Just to see if I could bring life to an idea that refused to leave my mind.

Naturally, the excuses came fast:

• I don’t have a business background.
• I don’t have a business degree.
• I don’t have the funds to do this full-time.

But each excuse was met with the same answer: So what.

That “so what” became the foundation for the first step.

I checked my bank balance — just some pocket money saved.

But I jumped anyway.

Soon, reality hit:

The internet makes e-commerce look like child’s play, but in a world where even children’s toys are expensive, “child’s play” comes with a price tag.

I didn’t want to sit behind a screen and pretend to be doing R&D.

So I stepped out.

Into the crowd.

Into the noise.

Into real conversations.

And that’s where everything changed.

I discovered popups.

Applied to one.

Got selected.

And suddenly, VALTARI wasn’t just an idea — it was a stall, a setup, a name on a board.

Real people walked in.

Picked things up.

Tried them.

Bought them.

Smiled.

That stall taught me more than the internet ever could.

It told me this brand has a place.

It told me to go bigger.

And today… that next step finally begins.

What started in a small stall — built with pocket money, stubborn optimism, and a ridiculous amount of faith — is now ready to reach anyone, anywhere.

From a 6x6 pop-up to your screen:

Welcome to the next chapter of VALTARI.

This is just the beginning.